Reprogram! is a fun and sustainable action. WGC Heritage concert programmes travel around the world with the project. After using it during the concert, audiences are invited to create a message and return it at the end, and the same programmes will be used by other audiences worldwide. Through this initiative we reused 80% of WGC programmes so far, and created a great collection of messages that are already part of our historic gallery.
All concert programmes are transformed into a space of free expression for the audience, thus becoming a dialogue between peoples. Scribbles, drawings, and texts help to foster the exchange between cultures becoming an indispensable element in the dialogue between WGC and its audiences.
Please check WGC’s Facebook page for many examples of messages written by people in four continents!